ARA | Kaspar Allenbach

Kaspar Allenbach

Kaspar Allenbach

Visual Communication

Logo Design for a watch of Swiss Industrial Designer Seraina Lareida

The watch has very cool hands which generate an ever-changing moiré. The Logo hat to be very subtle and clean in order not to interfere with the watch hands.

Unfortunately, the watch never went into production. As a result, this page remains one of the few records of the project today.

Swiss Graphic Design Tradition

For this project, we delved deeply into minimalist Swiss watch design and classic Swiss typography. Swiss precision, typography, and minimalist design continue to inspire my poster work to this day. Today, I focus primarily on Swiss travel posters and graphic posters.

You can find my latest prints here: Swiss Graphic Posters.

Projekt

ARA