Regenerative tourism - as we envision it - enriches life. It fulfills ourselves, our guests and the wider ecosystem of stakeholders. Only benefiting our guests and damaging the fabric of life is a hallmark of the old logic. We want to move away from this. This kind of short-sightedness is no longer a viable business concept for tourism organizations and destinations that want to flourish in the coming years. We manage to combine enjoyment and regenerative sustainability.

Innovation and sustainability are written in capital letters in all innovation papers and tourism strategies that have emerged in the last twelve months - but concrete content and explicit implementation have so far been completely absent.

I was able to develop a branding concept for Linden 3L for the initiative in the tourism sector.